How Not to Lose Sales During the Holidays
My wife and I did most of our holiday shopping online this year. One of the recurring frustrations that we encountered was the lack of clarity regarding shipping from online stores. Like many people,...
View ArticleMarketing Vegetarianism to Meat Eaters
How do you market vegetarianism to meat eaters? If you show meat eaters a shocking PETA video about the harsh reality of chicken, pork or beef factories, many will become defensive (or disgusted) and...
View ArticleThe Marketer Formerly Known as Artist
Trent Reznor of NIN had a wake up call one day. He realized that he was only making .80 cents from every record he sold for $18.98. The record company got the rest. Reznor says, “Anyone who’s an...
View ArticleInnovation and Traditional Music
I like the new music program being run by the Model Arts and Niland Gallery in Sligo, Ireland. Their New Spaces for Music program showcases live performances in various and sometimes unusual places...
View ArticleVideo in Email Raises Click-Through Rates 300 Percent
A recent Forrester report suggests that including a video element in your email campaigns can raise click-through rates up to 300%. “…Interviews with marketing executives revealed that using compressed...
View ArticleEmail Marketing: The Forensics of Frequency and Fatigue
There are always conversations (1, 2) around the email marketing water cooler about email frequency. Very interesting stuff. Sometimes, I give marketers a hard time for over-analyzing things. Other...
View ArticleThe Twitter Effect (Remix)
Twitter has taken the world by storm. Our new tendency to create and consume content in continuous streams of small chunks is culturally significant. The internet is becoming the cliff notes of...
View ArticleNeeds and Wants
People buy things for a variety of reasons. I reluctantly bought 4 new tires for my Suburu Outback recently because some idiot left a nail laying on the road which I managed to drive over (talk about a...
View ArticleHalloween Marketing (comic strip)
* To see this and other comic strips from The Messaging Times, just click the strip. Post script: a tween is a widely used marketing term for a preteen or a preteenager - a person under the age of...
View ArticleThe Cost of Effective Email Marketing
One of the benefits of working with a company whose products are used in over 160 countries by individuals and organizations of all types and sizes, is that you get to talk to some really interesting...
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